A groundbreaking shelter study released this week by the National Animal Interest Alliance (NAIA) revealed that U.S. animal shelters are reporting an all-time low in the number of purebred dogs available. The news, with a quote from AKC’s Director of Government Relations, Sheila Goffe, appeared in media outlets across the country.

Read more from the NAIA study here.

Chris Sweetwood of the Trap Falls Kennel Club was interviewed by the Redding Pilot about his efforts to bring a police K-9 to Redding, Connecticut.

Read the full story.

Getting the Word Out
Media alerts work well for events that are virtually self-explanatory and offer good visuals that will appeal to photographers and TV camera crews.

Don’t forget to include a contact number, including a “day-of” event number, such as cell phone. Send the alert a day or two before the event to get short-lead media (TV, wire services and daily newspapers) to put it on their assignment schedule.

Learn more in Promoting Your Club and Its Events.

The latest AKC video highlights some of our wonderful hypoallergenic dog breeds.

Watch it now.

Do you have ideas for future videos? Let us know at communications@akc.org.


Pets Always Stay Free at Motel 6
Motel 6 is proud to be the official lodging provider of the AKC. AKC registrants receive a 10% discount at over 1,100 Motel 6 locations across the U.S. and Canada. Call the special AKC reservation number 855-M6-4DOGS and mention CP542764 to receive your savings.

Learn more here.

Visit us at AKC.org


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