A groundbreaking shelter study released this week by the National Animal Interest Alliance (NAIA) revealed that U.S. animal shelters are reporting an all-time low in the number of purebred dogs available. The news, with a quote from AKC’s Director of Government Relations, Sheila Goffe, appeared in media outlets across the country.
Getting the Word Out Media alerts work well for events that are virtually self-explanatory and offer good visuals that will appeal to photographers and TV camera crews.
Don’t forget to include a contact number, including a “day-of” event number, such as cell phone. Send the alert a day or two before the event to get short-lead media (TV, wire services and daily newspapers) to put it on their assignment schedule.
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Motel 6 is proud to be the official lodging provider of the AKC. AKC registrants receive a 10% discount at over 1,100 Motel 6 locations across the U.S. and Canada. Call the special AKC reservation number 855-M6-4DOGS and mention CP542764 to receive your savings.
