Creating Special Attractions
To generate as much media interest as possible for your club event, add a media-worthy special attraction, such as an action-packed demonstration or unique presentation:
Look to holidays and special months to tie into dog shows. For example, February is Pet Dental Health Month sponsored by the American Veterinary Medical Association. Invite a local vet to have a booth at your show.
Use non-pet holidays. For example, October is National Breast Cancer Awareness Month. Invite a local American Cancer Society chapter, donate vendor space for its booth, invite top people and have them put out a press release touting the community outreach at your show.
If you offer 4-6 Month Beginner Puppy Competition, Best Puppy in Show or Bred-By Exhibitors groups at your show, pitch it to the media as a special competition such as the “puppy extravaganza” or “breeders showcase” for photo opportunities.
For even more ideas, check out page 34 of Promoting Your Club and Its Events.